A. KENYATTA GREER
Communications Professional
PERSONAL STATEMENT
Through education and experience, I've built expertise in change management, content development for various print and digital media, managing publication processes, crisis communications, social strategy, media relations, writing compelling copy, and editing and proofreading for an end product that speaks the language of the target audience. I've worked in newspaper, magazine, public relations, and advertising environments. I possess skill in strategizing and managing corporate and higher-education communication, but also maintain a penchant for feature and profile writing, which I often use in my freelance work. I boast a well-developed talent for motivating people to perform their best.
PROFICIENCIES
SOCIAL
WEB
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Instagram
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Facebook
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Twitter
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LinkedIn
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Hootsuite
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Falcon.io​
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Cascade
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Wordpress
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Wix
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Constant Contact
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MailChimp
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Hubspot
EDITORIAL
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Profiles and Features
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News Writing
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Press Releases
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Copy and Line Editing
STYLES
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Associated Press
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Chicago Manual of Style
PROFESSIONAL EXPERIENCE
SENIOR DIRECTOR OF COMMUNICATIONS, EMORY LAW
January 2015 - Present
Kenyatta oversees content development and execution, strategic communications, and marketing programming across all communication delivery channels associated with the law school. She manages the staff within the Office of Communication and is a content creator. She executes a comprehensive media outreach plan; oversees the editing and production of Emory Lawyer alumni magazine (produced twice yearly); and leads crisis communication.
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Implemented standard operating procedures documents within the marketing and communications group.
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Graduated exclusive Excellence Through Leadership program in 2017; nominated by dean and CMO
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Received the CASE District III 2017 Award of Excellence for Emory Lawyer magazine (as editor)
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Named the MarCom Awards 2017 Platinum Winner for Emory Lawyer magazine Spring 2017, Print Media-Publications, Educational Institution (as editor)
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Created a system of onboarding for all new communications employees, much of which has been adopted school-wide
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Established analytics reports on department activities to share project updates and metrics to law school leadership
FREELANCE WRITER AND EDITOR
June 1997 - Present
In this position, I serve as a full-service freelance writer and editor, offering writing, proofreading, and editing for print, Web, and speech projects as well as using my considerable experience to facilitate design services through a design partner.
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Use Wordpress to design and maintain websites for clients
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Develop and manage branding
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Manage social media presence for clients
SENIOR WRITER, PRIMERICA INTERNATIONAL HEADQUARTERS (COMMUNICATIONS)
August 2005 - January 2015
Write copy for brochures, corporate correspondence, company blog and website
Manage projects from inception to print
Ensure compliance to the regulatory and company legal guidelines
Manage relationships with LOB content managers and originators
Navigate and adhere to tight deadlines
Proofread copy as needed for peers
Assisted with social media campaigns to the nearly 90,000 representatives
Awarded several commendations for service above and beyond requirements
MANAGING EDITOR/CONTRIBUTOR, CULTURED LIVING ATLANTA (PREVIOUSLY SOUTHWEST ATLANTA) MAGAZINE
2004 - 2007
Wrote occasional articles
Managed the scheduling and execution of interviews and photo shoots
Assisted with the execution of printing
Proofread and edited articles prior to submission to Editor in Chief
COMMUNICATIONS SPECIALIST,
CONYERS-ROCKDALE CHAMBER OF COMMERCE
2000-2002
Produced weekly updates for board members
Designed and maintained web pages for members
Redesigned and produced a monthly newsletter for a circulation greater than 1100;
Created and disseminated press releases to local and regional media
Coordinated publicity for chamber functions
COPY EDITOR, ADVERTORIAL WRITER, SPECIAL SECTION COORDINATOR, THE ROCKDALE CITIZEN NEWSPAPER
1998-2000
January 2000 - September 2000
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Designed newspaper pages
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Edited copy for length and clarity
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Wrote occasional columns, features and news stories
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Suggested and implemented new features such as the children's book review
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Created system by which wire stories were tracked to avoid re-use
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Created system for logging wire photos needing graphic adjustment.
August 1999 - January 2000:
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Performed scheduling, copyediting, writing and cover design for all special sections to the paper
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Wrote occasional columns.
September 1998 - August 1999:
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Determined ad placement and drew (dummied) the paper daily
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Edited the total market coverage (TMC) product independently
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Wrote advertorial stories
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Created column called "What ever happened to?"
EDUCATION
MASTER OF ARTS IN COMMUNICATION & LEADERSHIP STUDIES
GONZAGA UNIVERSITY
Activities and Societies: Backpack Journalism Program in Cagli, Italy (2013) Experiential learning using cultural immersion and a multimedia project with Italian language and culture, interviewing, working with interpreters, photography and profile writing. View my sample work.
BACHELOR OF ARTS IN PRINT JOURNALISM
GEORGIA STATE UNIVERSITY
Activities and Societies:Â Signal newspaper staff, Alpha Kappa Alpha Sorority, Inc., Order of Omega Leadership Honor Society, National Pan-Hellenic Council, Homecoming Court
ENGLISH
SPELMAN COLLEGE
Activities and Societies:Â Mahogany in Motion dance team, Ms. Thurman Hall, Howard-Harreld Hall Freshman Step Team Captain
CONTINUING EDUCATION COURSES
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Bridges: Building a Supportive Community
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Change Management
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Crucial Conversations
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Institutional Data Management Training
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Unconscious Bias
ADDITIONAL LEADERSHIP
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2020 Appointee to the Emory University School of Law Diversity, Equity, and Inclusion Committee
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Editor-in-Chief for South Atlantic Region of Alpha Kappa Alpha Sorority, Incorporated
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Lambda Pi Eta National Communications Honor Society
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2001 Leadership Rockdale Graduate